Having a web presence is no longer an option if you're serious about your business.

A website is mandatory for almost every business wanting to reach today's information driven consumers. According to the December 2008 survey of the Pew Internet & American Life Project, almost 3/4 of the adult population of the United States uses the internet and they do far more than send and read e-mails. They explore their hobbies, research the best products and services, book travel, read the news, entertain themselves, in short, they can do almost anything that they do in real life. And the trends in online behavior favor more of this activity, not less.

But, just because it's essential to have an online home doesn't mean you shouldn't begin with a clear idea of why you want to have your website. We've listed some reasons below and on the linked page. Which ones fit your business?

Your website can ...

• be an important element in expanding your market outside your local footprint.
• be a cost effective way to sell your products or services over the internet.
• expand your store hours to 24 hours a day, 365 days a year.
• be a great way to get feedback from customers or prospects.
• provide contact information and attract people to your store or business.
• view more...