A 3 phase development process

Building a website is a process that reflects the philosophy of the developer. We view this process in three sequential phases, making adjustments as each new element is added.

Content is created to deliver your messages to your target audience.

We consider the message the prime directive. It is the natural extension of the reason you are creating an online presence. We employ a discovery questionnaire and interviews as part of the initial brainstorming process to answer key questions that lead to the appropriate messages and descriptive copy. This also helps us determine the target audience which strongly influences the voice we project. Clean, crisp copy with appropriate supporting images is our standard guideline and appropriate for today's fast paced consumer.

Functionality is determined by how you choose to engage your audience.

Once you have determined your message and voice you need to decide what core tasks you want to accomplish and what tools you will use to get the job done. An ever broadening array of devices are available to complete your missions. Some of the more common elements are forms, shopping carts, downloads, RSS feeds, flash movies, blogging and videos. The goal is to determine the essential tasks and the best method for accomplishing them.

Design must complement the message and be pleasing to your audience.

The overall design of your website should complement your message and appeal to your target audience. A message of precision and measurement works well with sharp angles, orderly design elements and balanced proportions. A strong customer service message might contain relaxed boundaries between design elements and frequent images of people. Navigation must be intuitive and consistent. All other design features must complement, not distract from the core messages.