Our Local Internet Marketing Co and Digital Marketing Tools

Email Marketing

Email marketing is one of the most effective and versatile marketing methods in today’s digital world. Your existing clients are often your warmest leads. Riverworks can help you stay connected to these customers, and we offer solid strategies to help you continually grow your email database as well.

Our team can create custom templates to fit your brand coupled with strong messages and beautiful digital graphics all shared and tracked through cost-effective platforms. There are many benefits associated with sending regular eNewsletters, such as:

• You can measure almost every element of your campaign.
• It is much less expensive than traditional direct marketing techniques.
• You can accomplish multiple business objectives in one email.
• Messages can be personalized using database contact segmentation.
• The campaign can be executed quickly to allow for a timely response to changing market conditions.
• They’re a great way to start conversations and maintain relationships.
• You can schedule the delivery of your message by date and time.

Email certainly isn’t dead, but blind mass sends are. Let us help you send smarter, using real data to inform your mailing efforts.

With only a thin line between relevant messages and unwanted spam, it’s more important than ever that you’re using your subscriber database to its fullest potential. Riverworks can provide on-brand, mobile-optimized email templates for your business that offer strategic, targeted messages to your subscribers. This also helps to keep your business relevant and in view.

We also offer strategies to help grow your contact lists so you can reach a larger audience, or grow your knowledge-base, collecting more data on existing subscribers so that messages can be tailored for a better fit.

We have experience with many email platforms and use extensive code and spam testing software to ensure your deliverability is higher than industry averages.

Telling Your Story Through Social Media

Listen, even Memaw is on Facebook. Maintaining some level of social media presence is a business prerequisite. More than 70% of the public uses a social media site like Facebook, Instagram, LinkedIn or TikTok. Many businesses, large and small, have developed a presence and begun to reach out to the members of these communities. Marketing effectively in this arena does require some savvy though. It requires that you become a member of the community and engage with others on these platforms in an authentic way. Our creative team can help you leverage the potential of this continuously growing market.

Our services include strategies for the following:

Strong Creative– Developing intentional creative for posts, contests, and social campaigns designed to support your key marketing strategies and unique business goals.

Social Media Management– Maintaining social accounts such as Facebook, Twitter, Instagram, LinkedIn, Google +, and Pinterest. Management includes creating posts, contests, and campaigns designed to support your goals, as well as fielding questions and negative reviews.

Ad Placement– Strategically placing and analyzing the performance of targeted ads on platforms that make sense for your business.

Geofencing Ads– Placing ads for audiences located within a tight radius around your business on platforms such as Facebook.

Facebook Pixel– As a remarketing campaign tool for Facebook, Pixel will continue to serve ads to people who visited your website, increasing your chance for conversion if they didn’t convert on the first visit.

The social media landscape is a tricky and ever-changing one, but our team works diligently to stay on top of emerging trends and platform changes so we can find continued success for our clients in this realm. Does your social media presence need a boost? Are you using these platforms fully to meet your marketing goals? We’d love to help with all of that.

Are you taking advantage of Pay Per Click Advertising?

There’s a lot of power in paid Google ads, and our team can help you navigate that landscape to make waves for your business. Riverworks Marketing Group is a Google Partner and is certified to assist with local and national Google Adwords campaigns. Pay-per-click advertising sends traffic to your website, or landing page, by exposing people to your advertising message and allowing them to click on your link. Essentially, think of the Google ad as an appetizing meal that our team knows how to plate beautifully.

So how does it work? You are charged based on the number of clicks you receive at the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. That said, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression, and pay per lead programs, along with social media sites offering pay per click or pay per impression systems.

So, Why Google?

Google maintains 92% of the search market share in the U.S. and is the world’s largest online display advertising network. Google Ads offers a platform by which you can achieve instant online visibility. It’s a means for effectively getting your messages in front of the right people, people who are actively searching for your products and services.

It’s also a great tool for brand awareness campaigns targeted at people who are actively searching similar sites, topics, and keywords, or showing a history of interests that closely match your product and service offerings. Best of all, Google Ads are measurable, allowing you to see how your campaign is doing and adjust for optimal results.

Riverworks Marketing Group is a Google Partner and thereby certified to strategically manage your Google campaigns. Our services include:

• Research on relevant keywords, display audience interests, topics, and placements.
• Search-only campaigns, so people find your ad when they type in keywords that closely match your business.
• Display ads for brand awareness campaigns based on target-audience interests, popular local or industry websites, and more.
• Design of static and animated gif or HTML5 display ads.
• Geofencing ads for audiences located within a tight radius around your business.
• Remarketing to “warm leads,” or consumers who have recently visited your website

Riverworks generates more than 3.5 million Google Ads impressions for our clients every month. Want to give it a try?

Harnessing the Power of Display Ads

Display Ads are visual banner ads that appear on 3rd party websites as users browse the internet. They are often very affordable and are great for brand awareness. They can be served to:

1. People who have visited your website before– Remarketing
2. People who are actively searching online for your products or services
3. People searching keywords that support your services
4. An affinity audience that Google has put in a bucket based on normal interests and searches

What is SEO?

SEO, or search engine optimization, is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through organic (non-paid) search engine results. Though SEO is about search engines, it’s even more so about people and their online behaviors. It’s all about understanding what people are searching for online, and how they are searching, their word choice, and the type of content they seek. Tuning in to these details allows you to intentionally and artfully connect with people who are searching for the products and services you offer.

How Does it Work?

Search engines work for us by scouring billions of pieces of content across the web and serving up the information that is most likely to answer particular queries. In other words, they “crawl” and “index” content to determine how well it answers the question being asked or addresses the term being searched. Understanding how this works, and crafting content that is custom-tailored to pop up in search results is a powerful tool in digital marketing and one you can’t afford to sleep on.

SEO is an important piece of any well-designed digital marketing campaign, driving critical traffic to your website, and strategically placing your marketing messages in front of not only many eyes, but the right ones. Our team can help develop and implement SEO strategies for your business that include everything from optimizing the content on your website to yield strong search results to strategic blogging and more. Learn more about our SEO services.

SMS Marketing Will Help You Slide Right into Their DMs.

Text message marketing still proves to be an incredibly effective direct line to your customer base and can be a great way to share special event information, request an online review, or even stay top-of-mind by sharing info about the new, exciting product or service from your business– straight to their device. There’s no question that when it comes to SMS marketing, your text is being received by every recipient. And when it comes to the length and quality of your outgoing message, you can rest assured you’re in good hands with RWM.

This strategy is a cost-effective way to communicate with your customers– existing and potential. It’s also important to be cognizant of ways to build your list of contacts so you can continually grow your reach. Our team can help you come up with creative ways to do this that make sense for your industry.

Analytics: If the proof is in the pudding, just grab a spoon.

When you pour a lot of energy into your marketing campaigns, you’ll certainly want to know how things are going. That’s why our team uses the latest technologies and revealing reporting tools to measure and track the success of our efforts, improving strategies when necessary based on direct results as well as emerging industry trends.

So you’ve sent your ads out into the world to do their thing. Of course, you’ll want to check in on them after the fact. How are they performing? Well, if you run any type of ads with Riverworks, you can expect to get consistent and thorough performance data feedback from your account manager.

We analyze using the best digital tools and look to this data to drive our efforts due north. In other words, we strategize based on the hard numbers providing clients with what we call “data-driven strategy.” Riverworks monthly reports are the means, and the result is rock-solid evidence for the success of your advertising campaigns.