The Latest in Design, Development, SEO, and More.

“Becoming a parent, supporting a child, it gives a new sense of purpose to work.” Not only has Cody Schmelter recently celebrated his first anniversary as a Riverworks Marketing employee, but this year he also has welcomed his first child into the world. Purpose-driven is a good way to describe Cody, who worked as a […]

Facebook, or Meta, is a complex beast. That being said, your target market is inside it. Every market is. You can correctly target interests, behaviors, gender, age, and locations but it’s all for nothing if your prospect is in a different stage of their customer mindset. Depending on what type of customer mindset you are […]

Our creative team at Riverworks Marketing has a heart for Chattanooga, and we seek opportunities to stay active in our community whenever possible. Several of our team members serve on the boards for local Chattanooga non profit organizations and local colleges, and the rest of our staff bolsters this work whenever we can as an […]

We build websites for businesses all across America, which means at Riverworks Marketing cybersecurity is paramount. Nowadays work, school and fun have all melded into one digital ecosystem. Working remotely, schooling virtually, and connecting with others through virtual meetings has given us a way to stay connected during a scary start to the decade… But […]

Brands that want to implement successful marketing strategies need to incorporate video into said strategies. This isn’t a new concept by any means, but what is changing is just how critical video has become on essentially every platform, especially on social. The last few years have seen an undeniable surge in the popularity and efficacy […]

With Super Bowl Sunday coming up on February 13th, we at Riverworks Marketing are especially looking forward to the best ads America has to offer. For many people, Super Bowl commercials are the sole reason they watch the game, and businesses have every incentive to bring their A-game. To place your advertisement in the Super […]

In a roundabout way, seasonal shopping and the mad rush toward Christmas brought about a beautiful little holiday called Small Business Saturday. This day, the Saturday after Thanksgiving, has been named an American shopping holiday that serves almost as a counterpart to the always-chaotic Black Friday and Cyber Monday.

Let’s eat grandma! Let’s eat, grandma! We’ve seen it. We know it. Punctuation saves lives! It’s a silly joke, but really, it’s a lot more than just that. Punctuation plays a critical role in communication, and it helps us better hone our messaging. When it comes to marketing, punctuation is the salt and pepper on […]

Our strong design team is the reason Riverworks is to provide such strong and custom solutions to our varied client base. One of our newest designers, Amanda Jean Sprague, has been an incredible addition to that team. She brings a fresh perspective and verve to each project that crosses her desk. Amanda completed her formal […]