Employee Spotlight Katy Aguayo
Meet Our Copywriter When designing a new website, most people think of the graphics, the code, and the aesthetics. But before you can build a website, you need to start with the foundation: putting your brand’s story and purpose into words. That’s where our copywriter, Katy Aguayo, shines. What Does Katy Do at Riverworks? When […]
Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season
Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season Why Early Planning is Key When it comes to holiday marketing campaigns, starting early ensures you’re maximizing every opportunity. More time means you can: Set a clear marketing plan: No last-minute panicking, just a strategy built for success. Prepare creative content: […]
Celebrating Gratitude: A Core Value at Riverworks
Celebrating Gratitude: A Core Value at Riverworks At Riverworks, we believe that gratitude is more than just a polite response around Thanksgiving. It’s a powerful emotion that can transform the way we think, feel, and interact with the world around us. With National Gratitude Day just around the corner on September 21st, we’re taking a […]
What is a Digital Marketing Agency?
What is a Digital Marketing Agency? Let’s say you’re starting a business. You’re passionate and ready to change the world, but there’s one problem—you’re not sure how to get your message out there. You’ve heard that digital marketing is important, but you’re not sure what strategies are best or even what a digital marketing agency […]
How Much Do Google Ads Cost?
How Much Do Google Ads Cost? Demystifying Google Ads Costs for Your Business When diving into the world of digital advertising, one of the first questions that comes to mind is: How much do Google Ads cost? This essential question is the first step in crafting a budget-friendly and effective advertising strategy. Imagine reaching thousands […]
Why is Social Media an Important Part of Inbound Marketing?
Why is Social Media an Important Part of Inbound Marketing? In the competitive realm of digital marketing, business owners are always looking for ways to cut through the noise. It takes a stand-out strategy to engage audiences and drive results. Among the wide variety of marketing methods, one tool stands as a linchpin in modern […]
Customer Journey Stages
How to Reach Your Audience at Each of the Customer Journey Stages When we think of the customer journey stages, most business owners are concerned with the last step the most: conversion. However, a solid marketing strategy should target your audience with intentional content at each point in the buyer’s journey. In a world where […]
How to Format Effective Email Marketing Newsletters
How to Format Effective Email Marketing Newsletters In an age when we’re constantly pummeled by advertisements online and in person, email marketing newsletters are one of the best ways to interact directly with your target audience and show them who you are and what you offer as a brand. They allow you to announce important […]
The Ultimate Marketing Checklist for 2024
The Ultimate Marketing Checklist for 2024 As the new year rolls in, it is the perfect time to take a deep dive into all aspects of marketing for your business. As you go through this complete marketing checklist for 2024, make notes of things you need to implement in the new year. Ultimately review how […]
The Benefits of Email Marketing
The Benefits of Email Marketing What it is, how it works, and why your business should utilize email marketing “You’ve got mail,” was once an exciting sound in the early days of the internet. In today’s world, our mail notifications are much more likely to stress us out, especially since the average person receives around […]