The Latest in Design, Development, SEO, and More.

The Transition to Google Analytics 4 Made Easy Google is going to begin sunsetting Universal Analytics next year, a service used by many of our clients at Riverworks Marketing. Sunsetting means Universal Analytics properties will stop processing new hits and data on July 1, 2023 (360 Universal Analytics will follow on October 1, 2023). Clients […]

Chattanooga Website Development Fresh out of college, this is Julisa Smith’s first web development position. You wouldn’t know it though, as she is already leading by example in our Development Team! Apart from a five-year stint in Arizona, Julisa has lived in Chattanooga her whole life. Growing up, she was homeschooled all thirteen years. She’s […]

Chattanooga Design Team Graphic Designer If you have ever stopped by the office and seen a gentleman in a short sleeve shirt, blue jeans, and flat cap, that would be Christiam! He is consistently our first employee in, last one out, and always in-office holding down RWM HQ. Christiam Aedo is a graphic designer on […]

Riverworks Chattanooga Account Manager “Becoming a parent, supporting a child, it gives a new sense of purpose to work.” Not only has Cody Schmelter recently celebrated his first anniversary as a Riverworks Marketing employee, but this year he also has welcomed his first child into the world. Purpose-driven is a good way to describe Cody, […]

Making Facebook Ads Worthwhile Facebook, or Meta, is a complex beast. That being said, your target market is inside it. Every market is. You can correctly target interests, behaviors, gender, age, and locations but it’s all for nothing if your prospect is in a different stage of their customer mindset. Depending on what type of […]

Chattanooga Nonprofits Our creative team at Riverworks Marketing has a heart for Chattanooga, and we seek opportunities to stay active in our community whenever possible. Several of our team members serve on the boards for local Chattanooga non profit organizations and local colleges, and the rest of our staff bolsters this work whenever we can […]

World Password Day We build websites for businesses all across America, which means at Riverworks Marketing cybersecurity is paramount. Nowadays work, school and fun have all melded into one digital ecosystem. Working remotely, schooling virtually, and connecting with others through virtual meetings has given us a way to stay connected during a scary start to […]

Video Marketing Chattanooga & How To Do It Well Brands that want to implement successful marketing strategies need to incorporate video into said strategies. This isn’t a new concept by any means, but what is changing is just how critical video has become on essentially every platform, especially on social. The last few years have […]

Best Super Bowl Ads of All Time With Super Bowl Sunday coming up on February 13th, we at Riverworks Marketing are especially looking forward to the best ads America has to offer. For many people, Super Bowl commercials are the sole reason they watch the game, and businesses have every incentive to bring their A-game. […]