What Sets Us Apart from Other Email Marketing Companies in Chattanooga

As a business owner, you know that one of the keys to success is to build a loyal customer base. But with so many digital communication channels available, where do you start? The answer is simple: email marketing.

Through regular newsletters, promotions, educational materials, and updates, you can keep your brand top-of-mind and cultivate long-term relationships with your customers. By consistently engaging with them, you give customers a reason to stay interested and invested in your business. Repeated engagement with your customer base helps you increase the likelihood of repeat business and referrals.

Effective communication is the backbone of any successful relationship, especially between a business and its customers. At Riverworks Marketing, we understand the importance of building on past successes to create lasting and meaningful connections.

With our comprehensive tools and strategies, you can unlock the potential of email marketing and improve your online communication. Whether you need implementation services or long-term maintenance, we are here to help you achieve your goals.

Newsletters crafted with the best tools available to email marketing companies in Chattanooga.


To implement a successful email marketing campaign, we will use your choice of email marketing software. Options include:

Constant Contact
Constant Contact is a comprehensive email marketing platform that helps businesses capture leads, share updates, and drive traffic. Riverworks uses a range of powerful tools from Constant Contact to help you stay connected with your customers. These include email marketing, e-commerce, SMS, social media, and CRM.

Zenreach (now Adentro) is a platform that offers an extensive list of digital marketing features. Through Adentro, we can access customer data collection, in-store analytics, customer segmentation based on visit behavior, email marketing, paid advertising, and offline attribution.

Toast is a dynamic point-of-sale platform that we use in many of our email marketing campaigns for restaurants. Toast lets customers quickly and easily place food orders online or from their tables. The payment processing capabilities then provide valuable customer insights that can help in marketing campaigns. By integrating Toast into email campaigns, your customers receive a streamlined ordering experience while you gain valuable business intelligence.

Your Current Platform
Whichever email marketing service you use, we’ve got the expertise and know-how to draft successful campaigns with it. Businesses have also come to us with MailChimp, Emma, etc., and we have been able to build attention-grabbing e-newsletters in all of them. It’s one of the things that sets us apart as one of the most comprehensive email marketing companies in Chattanooga.

Newsletters crafted with the best tools

Communicate with email marketing content through contests, case studies, featured products, and more.

With careful planning, you can use newsletters to accomplish multiple business objectives with one message. Some examples include the following.

Brand Awareness:
By regularly sending out newsletters that showcase your brand, products, or services, you can increase brand awareness and recognition among your target audience.

Lead Generation:
Email newsletters can be used to attract new subscribers and generate leads for your business by offering exclusive content, promotions, or incentives in exchange for their email addresses.

Thought Leadership:
Sharing industry insights, trends, and expert opinions in your newsletters can establish your business as a thought leader in your niche and enhance your reputation.

Traffic and Engagement:
Featuring engaging content in your newsletters and encouraging subscribers to visit your website or social media channels can drive traffic and increase engagement with your brand.

Building and Maintaining Relationships:
Email newsletters can be used to keep in touch with customers, subscribers, and other stakeholders, building a rapport with them and fostering long-term relationships.

Building email lists and sending targeted campaigns is cost-effective marketing.

As opposed to renting or buying leads through social media campaigns or Google ads, where your efforts are expensive and offer no guarantee of return on investment, utilizing your own email list gives you the freedom to develop highly-targeted messages that engage with specific customer profiles at different stages of the sales funnel.

Not only that, but those included in the list can be considered warm leads who are already familiar with the organization. This makes it easier to convert them into repeat customers or subscribers. Adding new contacts regularly is necessary to maintain market awareness, of course, but focusing on warm leads from your email lists can help strengthen your response rate and yield better returns on investment.

One of the services we offer as one of the top email marketing companies in Chattanooga is email list management and growth. There are plenty of ways we go about building lists for businesses. One effective method is to request an email address for entry into a giveaway. This not only allows you to build your email list but can also generate buzz around your brand. Feedback forms are another excellent example, as they give you insight into the opinion of the customer.

Master email reporting metrics and get inbox intel with the help of one of the best email marketing companies in Chattanooga.


Once your email newsletters have been sent, then it’s time to assess their success. To do this, we provide detailed analytics on key metrics such as the following.

Open Rates:
The percentage of email recipients who opened your newsletter. This metric gives you an idea of how effective your subject line is in getting subscribers to open your email.

Click-through Rates:
The percentage of recipients who clicked on at least one link in your newsletter. This metric measures the effectiveness of your email content and call-to-action.

Conversion Rates:
The percentage of recipients who completed a desired action after clicking through from your newsletter, such as making a purchase or filling out a form.

Bounce Rate:
The percentage of email addresses that were undeliverable and returned to you. This can be due to a variety of reasons, such as invalid email addresses or full mailboxes.

Unsubscribe Rate:
The percentage of subscribers who opted out of receiving your newsletters. This metric can give you insights into the quality and relevance of your content.

reporting Metrics

Advance outreach with email database management and reporting.

Newsletter campaigns can and should be executed to take advantage of timely market conditions. Database contact segmentation helps ensure that your messages are personalized and relevant to the people who will receive them. The process cleans and filters email lists so that only the right contacts are targeted for specific messages.

Sending mass emails to your subscribers without taking any data into consideration might seem like a convenient solution… But it can be considerably more detrimental than beneficial. Instead, we assist businesses in utilizing powerful data-driven insights to make informed decisions when it comes to their email marketing campaigns.

Choose us for customized email marketing solutions

What sets us apart from other email marketing companies in Chattanooga is our ability to customize services according to each client’s needs and budget. We take the time to get to know your business, and we’ve designed our strategies around this concept. We ensure each business’s emails have a distinct brand identity and include mobile optimization capabilities, so no message will be lost in the limited sizes of phone screens.

We make a genuine effort to understand your customers and the competitive environment in which you operate. By doing so, we can identify your unique selling propositions so that a tailored message can be delivered. We work together to help grow your contact lists and share knowledge with a broader base of potential customers.

Custom newsletters tailored to your brand can help you reach a larger audience. With the right combination of strong messages, digital graphics, and cost-effective platforms, our team can help you create email marketing that makes an impact.