April 17th is NATIONAL HAIKU DAY
Our Marketing Team Explores Creative Writing Through Japanese Haiku Our marketing team relishes every opportunity to stretch our creative muscles, and try our hand at new things. As such, we decided to pose as poets for the day in honor of National Haiku Poetry Day. Haiku is a form of non-rhyming Japanese poetry that most […]
Grown-Up Show & Tell
Team Building Efforts Make Us Better Marketing Professionals Roy T. Bennet, author of The Light in the Heart, wrote, “Do not let the roles you play in life make you forget that you are human.” Let that sink in. It’s too easy to pin ourselves inside life’s rat wheel, grinding away, busy and over-extended, trying […]
Our Favorite 2020 Super Bowl Ads
Maybe you’re in it for the football, or maybe for the snacks, but for our marketing team– each year’s Super Bowl magic lies in the top-notch ads it garners. Hours and hours of creative work and millions and millions of dollars back these advertisements, so oftentimes, they represent the best of the best in the […]
Employee Spotlight: Isary Amairani
At Riverworks, we’re very lucky to rely on such a strong design team including one of our designers, Isary Amairani. Born and raised in Mexico, Isary moved to the States to obtain a Bachelor’s degree in graphic design from Southern Adventist University in Collegedale, TN. Her stand-out portfolio enabled her to work as a layout […]
Brand Families and Umbrella Brand Marketing
When we think of brands, it’s easy to recall a cast of logos, but a brand is much more than just that. When your brand, or brand family, is crafted well and maintained consistently, it helps to define your company or product, both adding to its overall value and distinguishing it in the market. For […]
Employee Spotlight: Lindsey Lowe
Starting 2020 off with a bang, it is our pleasure to introduce our SEO and content specialist, Lindsey Lowe. A newer member of the Riverworks Marketing team, Lindsey joins us with years of experience in copywriting, branding, and photography. An expert in brand voice and search data, Lindsey has likely whipped the copy on (definitely) […]
New Year, New Photos – How Fresh Photography Can Elevate Your Business
Here at Riverworks, we believe in the power of strong imagery. Photography creates a mood. A mood makes us feel something. And when we feel something, we’re a lot more likely to do something. If you’re running a business, regardless of what industry you’re in, much of your effort is spent brainstorming effective ways to […]
Graphic Design Services and So Much More
This month we want to spotlight a vital member of our design team, Jessica Kilts. Hardworking, passionate, and as type A as creatives come, Jess brings so much more to the table than just graphic design services. Originally from upstate New York, Jess is a Chattanooga transplant by way of Raleigh, and then Knoxville. She […]
Cloud Hosting– Keep Your Head and Your Website in the Clouds
Cloud Hosting and Why It’s the Superior Choice If you’re a business owner or professional with a website, you’ve probably at one point or another had to make a choice about how to host your site. You’ve also likely heard the terms web hosting vs. cloud hosting, and may even be up to speed on […]
Employee Spotlight: Amy Price
It’s that time again, folks, and for this month’s employee spotlight, we want to introduce you to our Creative Director, Amy Price. Hardworking, diligent, and strategic as all get out, Amy is a master at keeping all the plates in the air. She earned her BFA in graphic design at the University of Tennessee, Knoxville, […]