Get Your Money’s Worth from Facebook Ads
Making Facebook Ads Worthwhile Facebook, or Meta, is a complex beast. That being said, your target market is inside it. Every market is. You can correctly target interests, behaviors, gender, age, and locations but it’s all for nothing if your prospect is in a different stage of their customer mindset. Depending on what type of […]
Cory Horne– Social Media Marketing Specialist
Social Media Marketing Riverworks’ Social Media Specialist extraordinaire, Cory Horne provides our clients and staff with the latest and greatest in all things Facebook, LinkedIn, Instagram, Twitter, Tik Tok and more! In the vast world of social media marketing, online networking, promotions, job postings, reviews and sales is an ever-expanding web of advancements, changes, and […]
Using Facebook to Your Brand’s Advantage
Facebook allows advertisers to display right inside the newsfeed of the social network’s billions of users. As the saying goes, “If something online is made available for free, your eyeballs are the product.”
How To Market Your Special Event
Add Marketing To Your Event Mix What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing campaigns […]
5 Times It Pays to Promote Posts on Facebook
When To Promote Facebook Posts Facebook’s move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for social marketing […]
Social Media Changes Affecting Organic Reach
Social Media Organic Reach Once upon a time, the Internet was like the Wild West. This new frontier was populated by social networks that grew their populations while living off startup funding like little towns built around prospectors in search of gold. It was an exciting place for companies that wanted to more affordably market […]
Connection is about Emotion
Connection Equals Emotion Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the shallow façade of daily life. […]
Managing Online Reviews
Social Media Presence and Online Reviews Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or plain rude […]