5 Times It Pays to Promote Posts on Facebook

Facebook’s move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for social marketing must accept the reality that […]

Keeping Pace with Social Media Changes Affecting Organic Reach

Once upon a time, the Internet was like the Wild West. This new frontier was populated by social networks that grew their populations while living off startup funding like little towns built around prospectors in search of gold. It was an exciting place for companies that wanted to more affordably market their goods and services. […]

Connection is about Emotion

Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”   It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the shallow façade of daily life. A song from […]