Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season
Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season Why Early Planning is Key When it comes to holiday marketing campaigns, starting early ensures you’re maximizing every opportunity. More time means you can: Set a clear marketing plan: No last-minute panicking, just a strategy built for success. Prepare creative content: […]
Celebrating Gratitude: A Core Value at Riverworks
Celebrating Gratitude: A Core Value at Riverworks At Riverworks, we believe that gratitude is more than just a polite response around Thanksgiving. It’s a powerful emotion that can transform the way we think, feel, and interact with the world around us. With National Gratitude Day just around the corner on September 21st, we’re taking a […]
What is a Digital Marketing Agency?
What is a Digital Marketing Agency? Let’s say you’re starting a business. You’re passionate and ready to change the world, but there’s one problem—you’re not sure how to get your message out there. You’ve heard that digital marketing is important, but you’re not sure what strategies are best or even what a digital marketing agency […]
How Much Do Google Ads Cost?
How Much Do Google Ads Cost? Demystifying Google Ads Costs for Your Business When diving into the world of digital advertising, one of the first questions that comes to mind is: How much do Google Ads cost? This essential question is the first step in crafting a budget-friendly and effective advertising strategy. Imagine reaching thousands […]
Customer Journey Stages
How to Reach Your Audience at Each of the Customer Journey Stages When we think of the customer journey stages, most business owners are concerned with the last step the most: conversion. However, a solid marketing strategy should target your audience with intentional content at each point in the buyer’s journey. In a world where […]
Creating Our Positive Company Culture with Jackie Errico
Meet Our Owner – Jackie Errico Our fearless founder, Jackie Errico, has been devoted to creating a successful, positive company culture through Riverworks since 2006. Today, Jackie manages several client campaigns along with her content team, procuring great results through her strategic approach to online marketing and SEO. With her 16+ years of online marketing […]
Get Your Money’s Worth from Facebook Ads
Making Facebook Ads Worthwhile Facebook, or Meta, is a complex beast. That being said, your target market is inside it. Every market is. You can correctly target interests, behaviors, gender, age, and locations but it’s all for nothing if your prospect is in a different stage of their customer mindset. Depending on what type of […]
Happy World Password Day
World Password Day We build websites for businesses all across America, which means at Riverworks Marketing cybersecurity is paramount. Nowadays work, school and fun have all melded into one digital ecosystem. Working remotely, schooling virtually, and connecting with others through virtual meetings has given us a way to stay connected during a scary start to […]
RWM’s Favorite Super Bowl Ads of All Time!
Best Super Bowl Ads of All Time With Super Bowl Sunday coming up on February 13th, we at Riverworks Marketing are especially looking forward to the best ads America has to offer. For many people, Super Bowl commercials are the sole reason they watch the game, and businesses have every incentive to bring their A-game. […]
2020 Holiday Planning
Marketing for Quarters 3 and 4 The holidays are a notoriously busy time across many industries, so getting a jump on your end-of-year holiday sales and promotions can make all the difference– especially in this particularly tumultuous year. Great marketing (and sales) often stems from proper planning and preparedness. And while end-of-year revenue has always […]