New Year, New Photos – How Fresh Photography Can Elevate Your Business
Here at Riverworks, we believe in the power of strong imagery. Photography creates a mood. A mood makes us feel something. And when we feel something, we’re a lot more likely to do something. If you’re running a business, regardless of what industry you’re in, much of your effort is spent brainstorming effective ways to […]
Technical SEO is the Backbone of Any Website
In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital marketers get their client’s website to […]
The Advantages of Using Video Advertising
When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster cellular networks and the blanket of wi-fi access points that […]
The Riverworks Team Attends Digital Summit
Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid Atlanta, Georgia. We learned more about the latest trends […]
SEO Strategy: The Importance of Blogs
Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.
Why SEO is Important For Your Business
Search engine optimization, or “SEO” as it is commonly abbreviated to, is the process by which a website uses link structure, title tag, and meta descriptions, and focused keywords to rise through the ranks of search listing organically.
The Importance of Conversion Rate Optimization
In today’s post, we here at Riverworks Marketing Group wanted to go over a strategy that we feel is one of the most important things to consider when determining ways to make a website more successful — Conversion Rate Optimization.