2020 Holiday Planning
Marketing for Quarters 3 and 4 The holidays are a notoriously busy time across many industries, so getting a jump on your end-of-year holiday sales and promotions can make all the difference– especially in this particularly tumultuous year. Great marketing (and sales) often stems from proper planning and preparedness. And while end-of-year revenue has always […]
How to Choose the Right Marketing Agency
Choose The Right Marketing Agency When it comes to marketing the products and services your business provides, a solid marketing plan and assets to support that effort are vital. Understanding your goals, and how to achieve them with the latest marketing tools is critical for your company’s overall growth and success. But what if your […]
Creative Marketing Strategies Amid Coronavirus
Marketing Strategies Amid Coronavirus Riverworks works diligently to keep up on the latest marketing strategies and offerings from key digital marketing platforms in effort to best serve our customers in all circumstances. Below are the three major phases of marketing that emerged during the COVID-19 pandemic, and the ways we have sought to bolster the […]
Riverworks’ Custom Digital Publishing Platform
In effort to more fully serve our clients in the area of digital publishing, Riverworks has built a content management system specifically for online publications…
Searching for “Food To Go Near Me”?
Easy Eats To Go COVID-19 has ushered in with it many changes, and navigating them has been a new challenge for all of us. Here at our Chattanooga marketing agency, we noticed the needs of our diverse client base shift– and for some, quite dramatically. Our group of local restaurant clients were heavily impacted by […]
New Year, New Photos
New Year, New Photography Here at Riverworks, we believe in the power of strong imagery. Photography creates a mood. A mood makes us feel something. And when we feel something, we’re a lot more likely to do something. If you’re running a business, regardless of what industry you’re in, much of your effort is spent […]
What is Holistic Digital Marketing?
The Foundation of our Holistic Digital Marketing Services Hello, and welcome once again to the Riverworks Marketing Group blog. We’ve made an effort over the last few weeks to really key in on some of the more niche areas of digital marketing and why, in our opinion, these areas are so important to the success […]
The Advantages of Using Video Advertising
Video Advertising When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster cellular networks and the blanket of wi-fi access […]
The Riverworks Team Attends Digital Summit
Riverworks At Digital Summit Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid Atlanta, Georgia. We learned more […]
SEO Strategy: The Importance of Blogs
Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.