The Future of Advertising

Wearable Devices and the Future of Advertising I’d admittedly been skeptical whenever Google Glass was mentioned in the news— it seemed creepy and intrusive. Surely it would be the next step to everything in The Terminator and Blade Runner and iRobot coming to pass. Also, how are you supposed to drive in that thing? Then […]

Empathize With Your Audience for Stronger Marketing

Empathize For Stronger Marketing One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants, needs, hopes, and wishes. The better you […]