How Design Thinking Can Boost Your Business
Design-thinking To Boost Your Business These days it seems like everyone is trying to apply the kind of “design thinking” taught in graphic design programs and used in top creative agencies to everything from social media to business management. It might seem like a stretch, after all, how differently can designers really think than the rest of […]
Managing Online Reviews
Social Media Presence and Online Reviews Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or plain rude […]
The Future of Advertising
Wearable Devices and the Future of Advertising I’d admittedly been skeptical whenever Google Glass was mentioned in the news— it seemed creepy and intrusive. Surely it would be the next step to everything in The Terminator and Blade Runner and iRobot coming to pass. Also, how are you supposed to drive in that thing? Then […]
Empathize With Your Audience for Stronger Marketing
Empathize For Stronger Marketing One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants, needs, hopes, and wishes. The better you […]