Employee Spotlight: Blake Jones
Chattanooga’s Web Developer Wizard For the month of September, we’ve decided to spotlight our insanely talented web developer, Blake Jones. This behind-the-scenes wizard of code is a critical part of our team here at Riverworks, and we’re so lucky to have him on staff. Blake is the youngest member of our team at 21, and […]
iPhone Photo Shoot: Pictures With Your Mobile Device
iPhone Photo Shoot Whether you’re taking photos to promote a business or brand or just making portraits of your dog (to be clear– we find both equally important), there are a few simple things to know that can take your images from blah to yee-haw! In the digital age, we’re basically all photographers on some […]
Employee Spotlight: Kristen Estes
Riverworks Social Media Specialist Each month, Riverworks Marketing Group likes to introduce you to a member of our team you may or may not have had the pleasure of working with directly. This month, it is our joy to spotlight Social Media Specialist extraordinaire, Kristen Estes. Kristen is one smart cookie when it comes to […]
Technical SEO is the Backbone of Any Website
Backbone of Any Website—Technical SEO In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital marketers […]
Employee Spotlight: Brian Behm
Chattanooga Graphic Designer This month’s employee spotlight focuses on graphic designer Brian Behm, who is coming up on 3 years with Riverworks Marketing Group. Brian brings a wealth of design knowledge to the Riverwork’s team and has worked with dozens of clients to produce brand-related design items such as logos, business cards, landing pages, and […]
What is Holistic Digital Marketing?
The Foundation of our Holistic Digital Marketing Services Hello, and welcome once again to the Riverworks Marketing Group blog. We’ve made an effort over the last few weeks to really key in on some of the more niche areas of digital marketing and why, in our opinion, these areas are so important to the success […]
Employee Spotlight: Rachel Ward
Chattanooga Custom-tailored Marketing Plans To celebrate a year of working at Riverworks Marketing Group, this month’s employee spotlight will focus on rockstar account manager Rachel Ward. A Tennessee native who loves science fiction, a good belly laugh, and singing custom off-key jingles, Rachel brings skills and knowledge with her from the marketing and ad sales […]
The Advantages of Using Video Advertising
Video Advertising When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster cellular networks and the blanket of wi-fi access […]
Employee Spotlight: Kevin Ard
Chattanooga Web Development Management Bringing his amazing skills to the Riverworks team for a little under four years now, Kevin is our fearless development team leader. Combining a unique set of skill with an A+ personality, Kevin has been a pivotal part of the continued success of Riverworks and has helped to propel our company forward […]
Steps to Create a Successful Logo
5 Steps to Follow for a Successful Logo When it comes to branding, a quality logo is one of the most important aspects of a brand’s identity. At Riverworks Marketing, we have worked with numerous businesses to develop logos that not only catch the eye of potential consumers but also work to capture the spirit […]