5 Times It Pays to Promote Posts on Facebook

Facebook’s move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for social marketing must accept the reality that […]

Keeping Pace with Social Media Changes Affecting Organic Reach

Once upon a time, the Internet was like the Wild West. This new frontier was populated by social networks that grew their populations while living off startup funding like little towns built around prospectors in search of gold. It was an exciting place for companies that wanted to more affordably market their goods and services. […]

Websites Take Advantage of Visual Elements

Riverworks recently launched several websites that take maximum advantage of the clients’ products having exceptional visual appeal. View our portfolio here. In designing these websites, Graphic Designer Amy Price and Lead Web Developer Austin VanRider incorporated large slider images and fonts that communicated notions of upscale product placement. Our Social Media and Content Development Manager, […]

Connection is about Emotion

Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”   It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the shallow façade of daily life. A song from […]

The Power of a Professional Web Presence

There has been a popular meme bouncing around LinkedIn recently with a quote often attributed to Red Adair: “If you think it’s expensive to hire a professional to the do the job, wait until you hire an amateur.” It’s a popular quote for a reason. Most business people can see the value in hiring an […]

What Sets Riverworks Apart: Creative Marketing Backed By Business Savvy

One of the wonderful things about marketing is just how many niche skillsets are combined to get your message across. You need designers, copywriters, social media experts, data fanatics, coders, strategists and more to successfully create and execute a solid marketing strategy. However, one thing has to unite all those different roles and skills to […]