There have never been more ways to connect with your customers.

SEO, Ad Words, Email Marketing, SMS, and More

Inbound marketing efforts such as search engine optimization / SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.

Traditional or outbound marketing has also come along way, thanks to the internet. Email newsletters in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.

SEO | Google Adwords | Social Media | Email Marketing | Mobile Marketing

Social Media Management

Over 1/3 of the adult internet population uses online social networking sites like Facebook, Twitter or LinkedIn. Many businesses, large and small, have developed a presence and begun to reach out to the members of these communities. Marketing in this arena requires you become a member of the community and engage in an authentic way. Riverworks Marketing Group, LLC can help you with this process if you want to leverage the potential of this continuously growing market. Our services include (but are not limited to) strategies for the following:

  • Social Media Management on most social platforms including Facebook, Twitter, Instagram, LinkedIn, Google + and Pinterest.
  • Creative posts, contests and campaigns designed to support your key marketing strategies and goals.
  • Ad Placement on key platforms targeted at specific audiences that make sense for your business.
  • Geo Fencing ads to audiences located within a tight radius around your business on key platforms such as Facebook.
  • Facebook Pixels, a Remarketing Campaign for Facebook.  A Remarketing Campaign will serve ads to people who visited your website, increasing your chance for conversion if they didn’t convert on the first visit.
StoneFort Inn SEO

Permission Marketing

AGL Email Marketing

Email Marketing

Email marketing is one of the most effective and versatile marketing methods in today’s digital world. Your existing clients are typically your warmest leads. Riverworks can help you keep connected to these customers and we offer solid strategies to help you grow your email database. The Riverworks team creates custom-designed templates to fit your brand. We create strong messages and content, beautiful digital graphics and we offer cost-effective platforms to send the newsletters from. Here are some benefits of eNewsletters:

  • You can measure almost every element of your campaign.
  • It is much less expensive than traditional direct marketing techniques.
  • You can accomplish multiple business objectives in one email.
  • Messages can be personalized using database contact segmentation.
  • You can execute a campaign quickly to respond to changing market conditions.
  • It can be a great way to maintain relationships and start conversations.
  • You can schedule delivery of your message by date and time.
Amigos SMS

Mobile Marketing

“SMS marketing is a proven channel that allows marketers to effectively reach consumers. With a 90% open rate, SMS gets your messages read faster than any other channel.” — Huffington Post

Our mobile marketing platform offers a mass texting service with targeted communications. Our automated SMS platform is the most complete text messaging solution. It enables you to send mass SMS or individual alerts to the right people at the right time — all automatically. Below are a few of the highlights our service offers:

  • Mass Texting (SMS & MMS)
  • Easily Import Existing Contacts
  • Mobile Keywords
  • Automated Responses
  • Mobile Coupons
  • Mobile Loyalty Rewards
  • SMS Voting & Surveys
  • Smart Targeting