Our goal for All Sports’ logo was to craft something encapsulating the company’s energy and enthusiasm. For this reason, we chose bold colors and a vibrant font — expressively conveying ambition and unbridled excitement. We drew upon the company’s storied history of providing exemplary sports-related services and identified shapes and colors that evinced vigor, strength, and ambition. The strong graphic also embodies the signature of All Sports. It is a mark of inspiration and forward movement without skimping professionalism. Not only is this logo aesthetically pleasing, but it’s an instantly recognizable reflection of their mission.