Matthew Yunk

Matthew Yunk is an SEO Content & AI Growth Strategist at River Works Marketing Group, bringing 25 years of digital marketing, web development, and brand strategy expertise to every client engagement.

A USMC veteran with a designer’s eye and an engineer’s mindset, Matthew combines deep technical fluency with strategic vision spanning on-page and technical SEO, structured data architecture, GEO and AI search optimization, content strategy, UI/UX, and front-end development.

His cross-disciplinary command of graphic design, visual communication, analytics, and CMS platforms allows him to bridge creative and technical disciplines seamlessly. Matthew is known for translating complex search signals into clear, executable strategies that drive organic growth, elevate brand authority, and improve conversion performance.

At River Works Marketing Group, he applies an entity-first, AI-informed approach to helping clients build lasting digital visibility keeping brands competitive across both traditional search and the emerging landscape of LLM-driven discovery.

Beyond the work, Matthew is a devoted husband, proud father of three, and grandfather of six, roles he considers his greatest creative achievements. That same commitment to building something meaningful and lasting shapes everything he brings to his clients and colleagues every day.