A Paid Search Agency May Be the Key to Your Success
If you are looking for immediate traffic and quick conversions from digital ads but don’t know where to start, a paid search agency may be the key to your success. Pay-per-click (PPC) ad campaigns can help boost your brand visibility and gain revenue rapidly, but not without an effective PPC strategy.
At Riverworks, we stay up-to-date on digital marketing trends to ensure our efforts gain the most traction for our clients. We are a Google Partner, a distinction based on ad certifications and dollars spent with Google in search and display ads. Our experience with paid search helps us navigate the trends with PPC to create better ads and better results for our clients.
When it comes to PPC, we know what works and what doesn’t, and we know how to harness consumer search intent so our clients reach their target audiences. Through thorough reporting, we can measure the efficacy of each ad we create to ensure higher engagement and higher sales.
If you’re unfamiliar with PPC marketing, no worries – you’re in the right place. We are experts in the digital marketing landscape and we’re passionate about helping business owners like you make the most of their online marketing strategies. After getting to know your brand identity, your target audience and your goals, we can help create a PPC campaign that rakes in customers and dollars.
First Things First
What’s the Difference between SEO and PPC?
As a business owner in the 21st century, you’ve probably heard the terms ‘SEO’ and ‘PPC’ thrown around quite a bit. These two forms of digital marketing are some of the most commonly used, and effective, methods for gaining website traffic and conversions. But what makes them different?
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) focuses on improving a website’s visibility by ranking in organic (non-paid) search engine results. It involves optimizing various aspects of a website, such as content, keywords, meta descriptions, and backlinks, to align with search engine algorithms.
The ultimate goal of SEO is to increase organic traffic to your website by earning a higher rank in search engines, primarily Google. This is because Google holds 92% of the search market share in the U.S., making it the best platform for achieving the fastest and most prevalent online visibility.
In addition to gaining more traffic to your website, an effective SEO strategy can also help build online credibility for your business. By increasing your brand awareness, you can more easily gain the trust of consumers searching for keywords related to your business.
While SEO can be a highly effective marketing tool, it takes time to reap its benefits. According to Semrush and Google, it can take between 4 and 12 months to see results from an SEO campaign. Plus, continuous optimization efforts are required to maintain and improve search engine rankings as Google’s algorithm changes. The organic traffic generated through SEO is free, but the process demands patience and a strategic, ongoing approach.
Pay-Per-Click (PPC)
PPC, or Pay-per-click marketing, is a method of online advertising where businesses only pay a fee each time their ad is clicked. These ads can appear on search engine results pages or on websites and are displayed to target audiences through strategically chosen keywords. When a consumer searches for those keywords, your ad will be shown at the top of Google’s SERP (search engine results page).
Unlike SEO, PPC provides immediate visibility through “buying” visits to a website. The ads are usually managed through Google Ads, where a business or paid search agency can bid on keywords related to their target market. This method allows you to target your audience with laser precision, getting your ad directly in front of the people who are searching for the products and services you offer.
PPC ads can increase conversion rate speed by streamlining consumer searches and getting them to your website instantly. They also provide instant brand visibility compared to SEO, which can take months to earn higher rankings. However, since the costs are incurred with each click, the results stop when the advertising budget runs out.
Riverworks Can Help Determine the Best Strategy for Your Business
Some brands may benefit more from one method over another, or they may utilize a combination of both to enhance their overall marketing efforts. Determining which types of digital marketing strategies are best for your business requires a deep understanding of your brand’s target demographics and analysis of their online behavior.
At Riverworks, we know that understanding a client’s brand intent is vital to campaign success. We communicate closely with our clients to ensure every element of a campaign, from the copy to the graphics and beyond, is precisely on target for their brands. Once we have a well-rounded understanding of the client, we can advise whether SEO, PPC or a combination of the two is best suited for their online marketing goals.
Cover All the Bases with Different Types of PPC Ads
We’ve covered the basics of PPC marketing, but there are several types of pay-per-click ads available for businesses to utilize. Different PPC ads have varying uses, and depending on your brand and services, some types may be more effective than others for reaching your sales goals.
Search Ads
These text-based ads appear on search engine results pages (SERPs) when users search for specific keywords. They are highly intent-driven, targeting users actively seeking information or solutions related to those keywords.
Best Use: Ideal for capturing immediate, high-intent traffic.
Display Ads
Visual banners, images, or videos placed on 3rd party websites within the Google Display Network. They are typically very affordable and can help increase brand visibility while targeting users based on their interests.
Best Use: Great for brand exposure and reaching a broad audience.
Paid Social Ads
Ads that appear on social media platforms like Facebook, Instagram, or LinkedIn. They allow precise targeting based on demographics, interests, and behaviors.
Best Use: Effective for engagement and reaching niche audience segments.
Remarketing Ads
These ads target users who have previously visited your website but did not convert, AKA “warm leads.” They aim to re-engage these users and bring them back to make a purchase or inquire about services.
Best Use: Excellent for reconnecting with interested users and increasing conversion rates.
Google Shopping Ads
Product-based ads showcasing images, prices, and descriptions of specific products on Google. These ads directly lead users to product pages.
Best Use: Perfect for e-commerce and product-based businesses to showcase their offerings.
Video Ads
Advertisements displayed before, during, or after online video content. They could be in-stream, bumper ads, or sponsored content on platforms like YouTube.
Best Use: Ideal for storytelling, brand awareness, and engaging visual content.
Local Services Ads
Ads specifically designed for local businesses aiming to attract customers in a specific area, appearing at the top of search results.
Best Use: Perfect for service-based businesses targeting local clientele, i.e. HVAC services, lawn care, etc.
Gmail Sponsored Ads
Ads that appear in the Promotions and Social tabs of users’ Gmail accounts. They can contain images, videos, and text.
Best Use: Effective for reaching audiences through email interactions and engagement.
Amazon PPC Ads
Ads specifically for products on Amazon, promoting them within Amazon search results or on product pages.
Best Use: Essential for businesses selling products on Amazon to increase sales and visibility.
Identifying the best form of pay-per-click advertising for your brand is key to creating a successful digital ad campaign. At Riverworks, we work with our clients to create an online marketing strategy that fits their unique brand and targets their intended demographics. Our paid search agency can help you narrow down the types of PPC ads that will work best for your business so your marketing dollars are allocated to effective campaigns.
Why Choose Us as Your Paid Search Agency?
At Riverworks, we are more than just a paid search agency. We aim to be your partner in increasing your online presence through marketing strategies that help grow your business and set you apart from the crowd. We aren’t cookie-cutter by any means; we believe that in order to craft a successful ad campaign, we must first gain a complete understanding of each client’s brand and goals.
We’ll make the time to get to know you and your business, asking pertinent questions to fully grasp what it is you do and what sets your business apart. We form relationships first – because we believe that relationships lead to better business and more successful outcomes.
Your business will benefit from our team’s years of expertise and experience.
Riverworks generates more than 3.5 million Google Ads impressions for our clients every month. While we’d like to attribute this statistic to some sort of genius, the truth is that we work very hard to ensure successful campaigns.
Our team has extensive experience with PPC ads, and we understand what it takes to create an effective campaign that generates conversions.
- We meet with our clients and conduct brand research to identify the right target audience for our clients.
- We complete thorough keyword research to determine what the client’s target audience is after.
- We meticulously design graphics that are visually catching and on-trend for the intended demographics and the client’s brand image.
- We write copy that matches the brand voice, creating strong calls to action that entice searchers to become customers
- We regularly collect data and reports on our PPC campaigns to check their efficacy and implement any improvements, if needed.
We’ve developed the skills and knowledge required to produce effective ad campaigns over years of hard work and research. When you partner with Riverworks, you can have peace of mind knowing that your paid search agency has consistently delivered optimal results time and time again.
Our specialists are constantly researching the latest trends in PPC so you don’t have to.
Riverworks is dedicated to staying ahead in the rapidly evolving landscape of PPC advertising. Our specialists are committed to researching the latest trends, algorithm changes, and innovations in the PPC sphere so that you can focus on running your business. By keeping a pulse on the industry’s shifts, updates, and emerging strategies, we ensure that your campaigns remain fresh, relevant, and aligned with the most current and effective PPC practices.
Riverworks can manage all your PPC campaigns, from search to stream and everything in between.
Riverworks Marketing Group is a Google Partner and we are certified to assist with local and national Google Adwords campaigns and all your PPC needs. With our expertise in various PPC ad types, we tailor strategies to your specific objectives, creating effective ad campaigns that yield optimal results and increased ROI. No matter your target audience or preferred platform, our comprehensive PPC services are designed to enhance your brand’s online presence and drive conversions.
Let’s work together to get you more conversions.
At Riverworks Marketing Group, our mission is to drive conversions for your business. Our success stems from your success, and we implement every skill and strategy in our toolkit to create impactful marketing campaigns that help you meet your goals.
Our team will collaborate with you to craft and execute PPC campaigns that are not only compelling but also result-oriented. By leveraging our deep understanding of PPC strategies, user behavior, and market dynamics, we are dedicated to maximizing your conversion rates.
Let’s work together to fine-tune your campaigns, optimize your ad performance, and drive more conversions, ensuring that every click counts towards your business growth.