Felicia Caid Smith, a Christian writer with a passion for teaching, came to us looking for a logo to launch her brand and podcast. We used a color palette that felt comforting and welcoming with a subtle wave effect to symbolize her mission of “going deeper into the word of Jesus.” The vintage font adds a sense of steadfastness and alludes to vintage texts one might find in an old church pew. To learn more about Felicia, visit her website.
