Felicia Caid Smith, a Christian writer and teacher, sought a brand identity that reflected her passion for deep, meaningful conversations about faith. Our team crafted a logo that embodies warmth and wisdom, using a soothing color palette and a subtle wave effect to symbolize her mission of “going deeper into the Word of Jesus.”
The vintage-inspired typography adds a sense of tradition and timelessness, evoking the well-worn pages of cherished scriptures. The result is a brand mark that feels both inviting and steadfast—an anchor for her growing platform.
