Riverworks was tasked with developing a comprehensive marketing campaign to spotlight Flexabed’s innovative product range, with a focus on two main goals: 1) to showcase their new Voice Activation System and other advanced technology, and 2) to highlight how Flexabed stands apart from competitors. Our strategy centered on creating a cohesive, cross-platform campaign to maximize Flexabed’s reach and impact.
To unify messaging across media, we updated the website’s homepage banner and social media headers, ensuring consistent branding throughout. We produced four blogs and four newsletters, each emphasizing key features, benefits, and technological advances. Multiple social posts complemented the campaign—some introduced the campaign concept, while others directed audiences to the blog content for deeper engagement. Through this multi-faceted approach, we engaged potential customers digitally, underscoring how Flexabed’s advanced features and dedication to comfort enhance well-being.
