Building a brand around a preexisting logo can serve unique challenges. We tapped into the essence of Resilience Physical Therapy, a practice specializing in physical therapy for women’s pelvic health, to provide a new website, business cards, and a brochure to boot. Designed by our own Jessica Kilts, the brochure features a healthy balance of copy to imagery, showcasing the services offered through Resilience PT in a graceful way that communicates peace of mind. The overall design aesthetic is feminine and approachable, with a friendly floral graphic theme and an earthy color palette fitting for a practice of this nature