Riverworks Marketing was tasked with creating a cohesive brand identity for ATG Fitness, including logo design, branding materials, and a fully integrated website. The project aimed to reflect the brand’s mission: “To help people acquire an attraction to movement, make exercise easy and effective with the minimal effective dose.”
The logo and branding elements were designed to evoke simplicity, energy, and approachability, aligning with ATG Fitness’ goal of making exercise accessible to everyone. The website was built with a focus on user experience, ensuring that visitors could easily explore the brand and its services. The final result was a unified, modern online presence that effectively supports ATG Fitness in its mission to inspire sustainable fitness habits.
