Created for a local woman-owned realty group, the Chattanooga Property Shop logo showcases the brand initials in a monogram badge atop the heart of the word mark. A new-age serif combines with a clean sans serif to form a trendier, but still luxurious solution. The primary branding consists of cream and a soft black to communicate an air of sophistication while socials use a selection of muted tones that are classic but provide freshness and delight to the brand.