Created for Infinity, a sustainable carpet company, this logo reimagines the infinity symbol to embody the cycle of reuse, repurpose, recycle, and recreate. The flowing form reflects the brand’s commitment to circular design—where materials live many lives and nothing is wasted—while also highlighting craftsmanship and continuity. The result is a timeless, versatile mark that strengthens Infinity’s identity as a forward-thinking leader in sustainable flooring.
