How do Blogs Help Boost Your Search Rankings?

Here at Riverworks Marketing Group, we spend a lot of time thinking about the best ways to help our clients boost their organic search engine rankings. Making sure that your business is listed in the top search results of a search engine query is one of the most effective ways to drive business towards your website and, ultimately, lead to conversions.

While most business owners understand that ranking highly in a search engine is desirable, few people understand exactly how to accomplish this goal. The term SEO (search engine optimization) is thrown around all the time in relation to this goal, however, when you get down to the nuts and bolts of optimizing a web page to be as search engine friendly as possible, the tactics and strategies used can be a little blurry.

In today’s post, we are going to go over some of the ways that blog posts can help to boost your website’s SEO strength and why these posts matter so much to the algorithms that make up the backbone of the modern search engine.

The Keyword Reigns Supreme in SEO

Anyone familiar with digital marketing strategy can tell you that keywords are the lifeblood of a website. Without the appropriate keywords, a search engine does not know how to categorize a website in terms of the most relevant search terms. While modern search algorithms are much more intuitive than their early incarnations, they still rely on human input in order to best determine what content is relevant in regards to certain search terms.

Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things to consider when crafting a blog post designed to increase the search relevance of a website.

For the most part, business owners understand that certain keywords need to be present in the pages of their website in order to get a search engine to deem them relevant. For example, a baker might place baking keywords such as wedding cakes, freshly baked bread, or local baker on the internal pages of their website to let a search engine know that their website is relevant for these terms. While this strategy is the basic search engine optimization that needs to occur in order to rank, it is not the only step that needs to be taken.

Fresh, Hot, SEO Rich Content

In the old days, blogging once or twice a month was enough to satisfy the appetite of any search engine. This content was crawled, cataloged, and attributed to a website, boosting its SEO value and, more importantly, increasing the search ranking of said website. For modern search engines, this strategy is not enough.

In today’s world, the more blogs that are published on a website the better. This doesn’t mean that a website must post two blogs a day in order to stay relevant, it simply means that blogs need to be written and posted on a regular basis to show the search engine that your website is producing fresh content. At a minimum, a single blog post a week will go a long way in making sure that your website is able to keep up with the ever-changing landscape of search engine optimization.

What Needs to be in a Blog Post to Make it Rank?

This is one of those sticky questions that, in all honesty, is hard to answer. For the longest time, shoving a keyword into a blog post as many times as possible was all it took to get that blog (and the attached website) to rank higher in a search engine. Unfortunately, or fortunately depending on the way you look at it, search engines caught onto this strategy and started to penalize websites for “keyword stuffing.”

Now, search engines expect that a blog post contains a relevant keyword just a handful of times, placing more importance on the content of the post. In a world where billions of blog posts exist, only the best and most informative ones are granted relevance and weight. Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.

We hope that this blog post has been informative and that you have learned a little more about the importance of blog posts in relation to search engine optimization. If the intricacies of SEO are still unclear to you, please feel free to contact us at Riverworks Marketing Group for further assistance.

We are a Chattanooga-based marketing agency that specializes in search engine optimization for all types of websites, as well as crafting overall digital marketing strategies designed to increase the conversion rate of websites. Get in touch with us today and let us help you take your digital marketing efforts to new heights!

Graphic: © 2018 Riverworks Marketing Group, LLC

Written by Riverworks Marketing Group, LLC, Chattanooga TN