How Design Thinking Can Boost Your Business
Design-thinking To Boost Your Business These days it seems like everyone is trying to apply the kind of “design thinking” taught in graphic design programs and used in top creative agencies to everything from social media to business management. It might seem like a stretch, after all, how differently can designers really think than the rest of […]
Empathize With Your Audience for Stronger Marketing
Empathize For Stronger Marketing One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants, needs, hopes, and wishes. The better you […]