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A graphic with the text “holiday marketing tips”

Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season

Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season   Why Early Planning is Key When it comes to holiday marketing campaigns, starting early ensures you’re maximizing every opportunity. More time means you can: Set a clear marketing plan: No last-minute panicking, just a strategy built for success. Prepare creative content: […]

What is a Digital Marketing Agency?

What is a Digital Marketing Agency? Let’s say you’re starting a business. You’re passionate and ready to change the world, but there’s one problem—you’re not sure how to get your message out there. You’ve heard that digital marketing is important, but you’re not sure what strategies are best or even what a digital marketing agency […]

A graphic designed by Riverworks Marketing Group showing the customer journey stages.

Customer Journey Stages

How to Reach Your Audience at Each of the Customer Journey Stages When we think of the customer journey stages, most business owners are concerned with the last step the most: conversion. However, a solid marketing strategy should target your audience with intentional content at each point in the buyer’s journey. In a world where […]

Riverworks Marketing Group highlights how to format effective email marketing newsletter

How to Format Effective Email Marketing Newsletters

How to Format Effective Email Marketing Newsletters In an age when we’re constantly pummeled by advertisements online and in person, email marketing newsletters are one of the best ways to interact directly with your target audience and show them who you are and what you offer as a brand. They allow you to announce important […]

The Ultimate Marketing Checklist for 2024

The Ultimate Marketing Checklist for 2024 As the new year rolls in, it is the perfect time to take a deep dive into all aspects of marketing for your business. As you go through this complete marketing checklist for 2024, make notes of things you need to implement in the new year. Ultimately review how […]

Riverworks Marketing Group highlights the benefits of email marketing and why it provides a high return on investment.

The Benefits of Email Marketing

The Benefits of Email Marketing What it is, how it works, and why your business should utilize email marketing “You’ve got mail,” was once an exciting sound in the early days of the internet. In today’s world, our mail notifications are much more likely to stress us out, especially since the average person receives around […]

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