The Latest in Design, Development, SEO, and More.

What is a Digital Marketing Agency? Let’s say you’re starting a business. You’re passionate and ready to change the world, but there’s one problem—you’re not sure how to get your message out there. You’ve heard that digital marketing is important, but you’re not sure what strategies are best or even what a digital marketing agency […]

How Much Do Google Ads Cost? Demystifying Google Ads Costs for Your Business When diving into the world of digital advertising, one of the first questions that comes to mind is: How much do Google Ads cost? This essential question is the first step in crafting a budget-friendly and effective advertising strategy. Imagine reaching thousands […]

In today’s post, we here at Riverworks Marketing Group wanted to go over a strategy that we feel is one of the most important things to consider when determining ways to make a website more successful — Conversion Rate Optimization.

Google Remarketing is a form of online advertising that puts your website to work building an audience elsewhere. By installing a special piece of code, you gain additional opportunities to keep your brand in front of this bounced traffic after they leave.

The Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, view an offer, and take action.

Riverworks is now a Certified Google Partner to Help Chattanooga TN Businesses. This badge recognizes companies that excel with Google’s products, using the search giant’s best practices.