Meet Jake Adams, Search Specialist

In today’s digital age, where the online marketplace is more crowded than ever, standing out on search engine results pages is no small feat. Businesses face the challenge of rising through the rankings while navigating Google’s ever-changing algorithms and the complexities of Google Ads. It can be overwhelming—but if there’s anyone fit for the job, it’s Jake Adams.

The Man Behind the Metrics

Google Ads is a powerful tool for businesses, allowing them to reach potential customers at the exact moment they’re searching for products or services. But running successful ads isn’t as simple as flipping a switch. It requires strategic keyword research, ad creation, audience targeting, budget management, and ongoing performance monitoring—all areas where Jake excels.

As our Search Specialist, Jake works closely with account managers and clients to create SEO and ad strategies that align with their unique business goals. From pinpointing the perfect keywords to optimizing ad copy and ensuring budgets deliver maximum ROI, Jake’s expertise keeps our clients competitive in the ever-changing digital landscape. He monitors campaign performance, adjusts strategies as needed, and keeps a close eye on analytics to ensure every ad dollar is well-spent.

Jake of All Trades

But Jake’s role doesn’t end there. He’s always ready to jump in wherever he’s needed, whether it’s tackling research-heavy tasks, helping a teammate with their workload, or even managing client accounts and projects when the situation calls for it. He truly has done a little bit of everything at Riverworks, and his versatility makes him an invaluable part of our team.

A Peek Into Jake’s World

Hailing from Trenton, Georgia (or as Jake would call it, “T-Town”), Jake’s small-town roots keep him grounded while his skills take him places. With a degree in marketing and professional experience in sales, photography, and website management, Jake has developed a well-rounded skill set that he brings to every project.

Outside of work, Jake’s dedication to fitness keeps him on the move—whether he’s running a half marathon, completing a 5K, or simply sticking to his training routine. He’s also a die-hard Georgia Bulldogs fan and a proud member of the Parrothead club, complete with a matching Jimmy Buffett tattoo he shares with his mom. When he’s not working or working out, Jake enjoys spending time with his girlfriend, Hannah, and hanging out with his two cats, Lotus and Link.

Why We’re Grateful for Jake

Jake’s the kind of teammate who makes Riverworks better every day. Whether he’s diving deep into ad performance, offering recommendations for SEO, or lending a hand where it’s needed, Jake’s dedication, humor, and easygoing personality make him a joy to work with.

Jake, thanks for all that you do. You keep us inspired, focused, and always aiming for the top. We’re lucky to have you on the team!