2020 Holiday Planning
Marketing for Quarters 3 and 4 The holidays are a notoriously busy time across many industries, so getting a jump on your end-of-year holiday sales and promotions can make all the difference– especially in this particularly tumultuous year. Great marketing (and sales) often stems from proper planning and preparedness. And while end-of-year revenue has always […]
Searching for “Food To Go Near Me”?
Easy Eats To Go COVID-19 has ushered in with it many changes, and navigating them has been a new challenge for all of us. Here at our Chattanooga marketing agency, we noticed the needs of our diverse client base shift– and for some, quite dramatically. Our group of local restaurant clients were heavily impacted by […]
COVID-19 Digital Trends & Changes
Covid-19 Digital Trends It’s hard to believe that just four short weeks ago, most Americans were going about their usual lives, driving to work, meeting up with friends, dining out, going to get haircuts or manicures, or casually popping into the grocery for recipe items accidentally overlooked. In the blink of an eye, so many […]
What is Holistic Digital Marketing?
The Foundation of our Holistic Digital Marketing Services Hello, and welcome once again to the Riverworks Marketing Group blog. We’ve made an effort over the last few weeks to really key in on some of the more niche areas of digital marketing and why, in our opinion, these areas are so important to the success […]
Yes, You Should Care About Online Reviews
A business can potentially have multiple page one rankings, one in the local listing area and one in the main results area, simply from having a high number of good reviews.
Why SEO is Important For Your Business Pt. 3
Spending money on paid search ads only makes sense if those ads bring in more money than you have spent on them. By reducing the number of keywords that you are spending money on for advertising, you can spend more on fewer, more profitable keywords.
Why SEO is Important For Your Business Pt. 2
Major search engines are placing more emphasis on online reviews as a way to provide their users with businesses and products that not only match what they have searched for, but that have been vetted by other customers. Maintaining a strong review presence online is no longer a neat addition to a website, it is a necessity.