Technical SEO is the Backbone of Any Website
The Backbone of Any Website—Technical SEO In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital […]
Employee Spotlight Rachel Brown
Meet our Director of Organizational & Business Development and Project Manager extraordinaire! June marks Rachel’s fifth anniversary with Riverworks Marketing! Rachel Brown, Director of Organizational & Business Development, began her time at Riverworks as Rachel Ward, Account Manager. Needless to say, a lot has changed in half a decade. Rachel came to Riverworks in 2018 […]
Goodbye UA, Hello GA4
The Transition to Google Analytics 4 Made Easy Google is going to begin sunsetting Universal Analytics next year, a service used by many of our clients at Riverworks Marketing. Sunsetting means Universal Analytics properties will stop processing new hits and data on July 1, 2023 (360 Universal Analytics will follow on October 1, 2023). Clients […]
Meet Our Owner Steve Errico
Your First Point of Contact for a Customer Needs Analysis Steve Errico is co-owner of Riverworks Marketing and he brings his extensive expertise to the table each and every day when it comes to developing strategies for Riverworks clients. Anyone who’s worked with him can see how Steve’s comprehensive understanding of general business and marketing […]
Employee Spotlight Jess Kilts
Art Director and Designer March 8th marked Jessica’s seventh year with Riverworks, and we would like to take a moment to celebrate our favorite Graphic Designer turned Art Director. “In my new role, I am managing production, monitoring and reassigning work as needed, providing historical knowledge on clients and previous work we’ve done for them… […]
Employee Spotlight Mike Carnes
Website Specialist Our website specialist Mike is the life of the Riverworks office! His hilarious jokes, kind words, and excitable personality keep the team smiling throughout their work. His contagious optimism sets the tone for a workplace that values creative ideas and encourages collaboration. Not to mention, Mike is full of bright ideas. With all […]
Employee Spotlight Jake Adams
Marketing Coordinator “Working here has not only reinforced some of the things I learned in college while earning my Marketing degree, but it has opened my eyes to a wider view of what online marketing actually is—SEO, Online Ads, Social Media, Websites, Account Management, etc.” Our Marketing Coordinator, Jake Adams, was raised in Trenton, Georgia […]
5 Tips to Make the Most of Holiday Marketing
Tips and Tricks for Ending this Year and Starting the Next As a business owner trying to get the most out of the season, you need to create an effective end-of-year marketing plan. We’ve condensed our tried and true Q4 strategies and have gathered them here so that all you need to do is read […]
Employee Spotlight Brock Ward
AN UNEXPECTED EMPLOYEE SPOTLIGHT As Gandalf said, “All good stories deserve embellishment!” and it is with that in mind we present AN UNEXPECTED EMPLOYEE SPOTLIGHT on Brock Ward In the town of Hixson there lived a boy. Not a big city with more people than land and all the foods of the world, nor a […]
Employee Spotlight Julisa Smith
Chattanooga Website Development Fresh out of college, this is Julisa Smith’s first web development position. You wouldn’t know it though, as she is already leading by example in our Development Team! Apart from a five-year stint in Arizona, Julisa has lived in Chattanooga her whole life. Growing up, she was homeschooled all thirteen years. She’s […]