Creating Our Positive Company Culture with Jackie Errico
Meet Our Owner – Jackie Errico Our fearless founder, Jackie Errico, has been devoted to creating a successful, positive company culture through Riverworks since 2006. Today, Jackie manages several client campaigns along with her content team, procuring great results through her strategic approach to online marketing and SEO. With her 16+ years of online marketing […]
Stay Positive — Brand Reputation Management
Brand Reputation Management A strong reputation isn’t just nice to have, it can greatly influence customer perception, purchase decisions, and even search engine rankings. At Riverworks Marketing, we provide comprehensive brand reputation management services that go beyond simply responding to online reviews. Understanding Brand Reputation Management Reputation management refers to the proactive efforts taken by […]
Employee Spotlight Blake Jones
Meet our director of web development For this month’s employee spotlight, we would like to highlight Blake Jones, the full-stack web developer leading our Web Development team. As early as 13, Blake was delving into the world of HTML and CSS, honing his skills in web development. Then, by the time he reached 15, he […]
Technical SEO is the Backbone of Any Website
The Backbone of Any Website—Technical SEO In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital […]
Employee Spotlight Rachel Brown
Meet our Director of Organizational & Business Development and Project Manager extraordinaire! June marks Rachel’s fifth anniversary with Riverworks Marketing! Rachel Brown, Director of Organizational & Business Development, began her time at Riverworks as Rachel Ward, Account Manager. Needless to say, a lot has changed in half a decade. Rachel came to Riverworks in 2018 […]
Goodbye UA, Hello GA4
The Transition to Google Analytics 4 Made Easy Google is going to begin sunsetting Universal Analytics next year, a service used by many of our clients at Riverworks Marketing. Sunsetting means Universal Analytics properties will stop processing new hits and data on July 1, 2023 (360 Universal Analytics will follow on October 1, 2023). Clients […]
Meet Our Owner Steve Errico
Your First Point of Contact for a Customer Needs Analysis Steve Errico is co-owner of Riverworks Marketing and he brings his extensive expertise to the table each and every day when it comes to developing strategies for Riverworks clients. Anyone who’s worked with him can see how Steve’s comprehensive understanding of general business and marketing […]
Employee Spotlight Jess Kilts
Art Director and Designer March 8th marked Jessica’s seventh year with Riverworks, and we would like to take a moment to celebrate our favorite Graphic Designer turned Art Director. “In my new role, I am managing production, monitoring and reassigning work as needed, providing historical knowledge on clients and previous work we’ve done for them… […]
Employee Spotlight Mike Carnes
Website Specialist Our website specialist Mike is the life of the Riverworks office! His hilarious jokes, kind words, and excitable personality keep the team smiling throughout their work. His contagious optimism sets the tone for a workplace that values creative ideas and encourages collaboration. Not to mention, Mike is full of bright ideas. With all […]
5 Tips to Make the Most of Holiday Marketing
Tips and Tricks for Ending this Year and Starting the Next As a business owner trying to get the most out of the season, you need to create an effective end-of-year marketing plan. We’ve condensed our tried and true Q4 strategies and have gathered them here so that all you need to do is read […]