Big Thanks: What We’re Grateful For in 2024
As we enter the season of Thanksgiving, our team at Riverworks is taking a moment to reflect on the things that make our work meaningful. After all, our work is not just about marketing but about the connections we build, the creativity we get to share, and the community we help thrive. Here’s what we’re […]
Employee Spotlight Katy Aguayo
Meet Our Copywriter When designing a new website, most people think of the graphics, the code, and the aesthetics. But before you can build a website, you need to start with the foundation: putting your brand’s story and purpose into words. That’s where our copywriter, Katy Aguayo, shines. What Does Katy Do at Riverworks? When […]
Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season
Holiday Marketing Tips: Your Riverworks Guide to Prepping for the 2024 Holiday Season Why Early Planning is Key When it comes to holiday marketing campaigns, starting early ensures you’re maximizing every opportunity. More time means you can: Set a clear marketing plan: No last-minute panicking, just a strategy built for success. Prepare creative content: […]
Celebrating Gratitude: A Core Value at Riverworks
Celebrating Gratitude: A Core Value at Riverworks At Riverworks, we believe that gratitude is more than just a polite response around Thanksgiving. It’s a powerful emotion that can transform the way we think, feel, and interact with the world around us. With National Gratitude Day just around the corner on September 21st, we’re taking a […]
The Ultimate Marketing Checklist for 2024
The Ultimate Marketing Checklist for 2024 As the new year rolls in, it is the perfect time to take a deep dive into all aspects of marketing for your business. As you go through this complete marketing checklist for 2024, make notes of things you need to implement in the new year. Ultimately review how […]
Creating Our Positive Company Culture with Jackie Errico
Meet Our Owner – Jackie Errico Our fearless founder, Jackie Errico, has been devoted to creating a successful, positive company culture through Riverworks since 2006. Today, Jackie manages several client campaigns along with her content team, procuring great results through her strategic approach to online marketing and SEO. With her 16+ years of online marketing […]
Stay Positive — Brand Reputation Management
Brand Reputation Management A strong reputation isn’t just nice to have, it can greatly influence customer perception, purchase decisions, and even search engine rankings. At Riverworks Marketing, we provide comprehensive brand reputation management services that go beyond simply responding to online reviews. Understanding Brand Reputation Management Reputation management refers to the proactive efforts taken by […]
Employee Spotlight Blake Jones
Meet our director of web development For this month’s employee spotlight, we would like to highlight Blake Jones, the full-stack web developer leading our Web Development team. As early as 13, Blake was delving into the world of HTML and CSS, honing his skills in web development. Then, by the time he reached 15, he […]
Technical SEO is the Backbone of Any Website
The Backbone of Any Website—Technical SEO In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital […]
Employee Spotlight Rachel Brown
Meet our Director of Organizational & Business Development and Project Manager extraordinaire! June marks Rachel’s fifth anniversary with Riverworks Marketing! Rachel Brown, Director of Organizational & Business Development, began her time at Riverworks as Rachel Ward, Account Manager. Needless to say, a lot has changed in half a decade. Rachel came to Riverworks in 2018 […]