The Power of a Professional Web Presence
Professional Web Presence There has been a popular meme bouncing around LinkedIn recently with a quote often attributed to Red Adair: “If you think it’s expensive to hire a professional to the do the job, wait until you hire an amateur.” It’s a popular quote for a reason. Most business people can see the value […]
Creative Marketing Backed By Business Savvy
Business Savvy Creative Marketing One of the wonderful things about marketing is just how many niche skillsets are combined to get your message across. You need designers, copywriters, social media experts, data fanatics, coders, strategists and more to successfully create and execute a solid marketing strategy. However, one thing has to unite all those different […]
Marketing Lessons from Pop Music
Improve Your branding Beyonce Style: Marketing Lessons From Pop Music Marketing is a delicate balance between being authentic, human, and empathic, and getting your brand messages across. If you make too hard a sell, customers won’t trust you and will feel you don’t have the best interests at heart, only their own bottom line. If […]
How Design Thinking Can Boost Your Business
Design-thinking To Boost Your Business These days it seems like everyone is trying to apply the kind of “design thinking” taught in graphic design programs and used in top creative agencies to everything from social media to business management. It might seem like a stretch, after all, how differently can designers really think than the rest of […]
Managing Online Reviews
Social Media Presence and Online Reviews Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or plain rude […]
The Future of Advertising
Wearable Devices and the Future of Advertising I’d admittedly been skeptical whenever Google Glass was mentioned in the news— it seemed creepy and intrusive. Surely it would be the next step to everything in The Terminator and Blade Runner and iRobot coming to pass. Also, how are you supposed to drive in that thing? Then […]
Empathize With Your Audience for Stronger Marketing
Empathize For Stronger Marketing One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants, needs, hopes, and wishes. The better you […]