Why SEO is Important For Your Business Pt. 3
Spending money on paid search ads only makes sense if those ads bring in more money than you have spent on them. By reducing the number of keywords that you are spending money on for advertising, you can spend more on fewer, more profitable keywords.
Why SEO is Important For Your Business Pt. 2
Major search engines are placing more emphasis on online reviews as a way to provide their users with businesses and products that not only match what they have searched for, but that have been vetted by other customers. Maintaining a strong review presence online is no longer a neat addition to a website, it is a necessity.
Why SEO is Important For Your Business
Search engine optimization, or “SEO” as it is commonly abbreviated to, is the process by which a website uses link structure, title tag, and meta descriptions, and focused keywords to rise through the ranks of search listing organically.
The Importance of Conversion Rate Optimization
In today’s post, we here at Riverworks Marketing Group wanted to go over a strategy that we feel is one of the most important things to consider when determining ways to make a website more successful — Conversion Rate Optimization.
‘Second Act’ Chattanooga Brand Marketing
Steve Errico, Co-Owner Of Riverworks Marketing Group, is featured in a new article in Chattanooga magazine CityScope by Holly Morse-Ellington. He is profiled among Chattanooga business leaders who switched careers and found success.
Reviews are Critical to Your Brand
A Chattanooga Marketing Agency like Riverworks claims your presence on as many local review sites as possible, monitoring feedback and responding in a manner that minimizes the impact of negative reviews and reinforces your brand messaging on positive ones.
Using Facebook to Your Brand’s Advantage
Facebook allows advertisers to display right inside the newsfeed of the social network’s billions of users. As the saying goes, “If something online is made available for free, your eyeballs are the product.”
Creative Director Lending Talent for a Worthy Cause
Riverworks Creative Director Lending Talent Congratulations to Creative Director Amy Price, who has been selected to participate in the Make a Mark Chattanooga Make-a-Thon, a 12-hour design and development marathon benefitting local humanitarian causes. She will be volunteering her time alongside other local designers, copywriters, and developers on Saturday, September 23rd. Make a Mark carefully […]
Google Remarketing Keeps Leads Hot
Google Remarketing is a form of online advertising that puts your website to work building an audience elsewhere. By installing a special piece of code, you gain additional opportunities to keep your brand in front of this bounced traffic after they leave.
Google Display Advertising And Its Benefits
The Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, view an offer, and take action.