
Employee Spotlight: Rachel Ward
Chattanooga Custom-tailored Marketing Plans To celebrate a year of working at Riverworks Marketing Group, this month’s employee spotlight will focus on rockstar account manager Rachel Ward. A Tennessee native who loves science fiction, a good belly laugh, and singing custom off-key jingles, Rachel brings skills and knowledge with her from the marketing and ad sales […]
The Advantages of Using Video Advertising
Video Advertising When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster cellular networks and the blanket of wi-fi access […]
Employee Spotlight: Kevin Ard
Chattanooga Web Development Management Bringing his amazing skills to the Riverworks team for a little under four years now, Kevin is our fearless development team leader. Combining a unique set of skill with an A+ personality, Kevin has been a pivotal part of the continued success of Riverworks and has helped to propel our company forward […]
Steps to Create a Successful Logo
5 Steps to Follow for a Successful Logo When it comes to branding, a quality logo is one of the most important aspects of a brand’s identity. At Riverworks Marketing, we have worked with numerous businesses to develop logos that not only catch the eye of potential consumers but also work to capture the spirit […]
The Riverworks Team Attends Digital Summit
Riverworks At Digital Summit Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid Atlanta, Georgia. We learned more […]
Adventure Pentathlon’s Sponsor
Riverworks Marketing Group, LLC is proud to support efforts to preserve and protect Chattanooga’s outdoor spaces, joining on as sponsors of the Chattanooga Audubon Society’s Adventure Pentathlon April 20, 2019.
6 Things Chattanooga Small Businesses Need to Know
If you own a business, you’ve no doubt taken an unsolicited call from someone claiming to be calling about your “Google My Business” listing, perhaps insinuating that they might be from Google HQ and telling you something vaguely apocalyptic about it being at risk of deletion unless you take urgent action. At Riverworks, we don’t resort to those sorts of shady tactics to get new clients: We focus on providing exceptional, responsive service to the customers we already have!
Crabtree Farms #RiverworksCares Website Launches
Over two years, Riverworks Marketing has donated 340 hours of labor to Chattanooga nonprofits with their #RiverworksCares initiative, creating two websites collectively valued at approximately $30,000.
SEO Strategy: The Importance of Blogs
Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.
Yes, You Should Care About Online Reviews
A business can potentially have multiple page one rankings, one in the local listing area and one in the main results area, simply from having a high number of good reviews.