The Latest in Design, Development, SEO, and More.

If you own a business, you’ve no doubt taken an unsolicited call from someone claiming to be calling about your “Google My Business” listing, perhaps insinuating that they might be from Google HQ and telling you something vaguely apocalyptic about it being at risk of deletion unless you take urgent action. At Riverworks, we don’t resort to those sorts of shady tactics to get new clients: We focus on providing exceptional, responsive service to the customers we already have!

Over two years, Riverworks Marketing has donated 340 hours of labor to Chattanooga nonprofits with their #RiverworksCares initiative, creating two websites collectively valued at approximately $30,000.

Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.

A business can potentially have multiple page one rankings, one in the local listing area and one in the main results area, simply from having a high number of good reviews.

Spending money on paid search ads only makes sense if those ads bring in more money than you have spent on them. By reducing the number of keywords that you are spending money on for advertising, you can spend more on fewer, more profitable keywords.

Major search engines are placing more emphasis on online reviews as a way to provide their users with businesses and products that not only match what they have searched for, but that have been vetted by other customers. Maintaining a strong review presence online is no longer a neat addition to a website, it is a necessity.

Search engine optimization, or “SEO” as it is commonly abbreviated to, is the process by which a website uses link structure, title tag, and meta descriptions, and focused keywords to rise through the ranks of search listing organically.

In today’s post, we here at Riverworks Marketing Group wanted to go over a strategy that we feel is one of the most important things to consider when determining ways to make a website more successful — Conversion Rate Optimization.

Steve Errico, Co-Owner Of Riverworks Marketing Group, is featured in a new article in Chattanooga magazine CityScope by Holly Morse-Ellington. He is profiled among Chattanooga business leaders who switched careers and found success.