Why is Social Media an Important Part of Inbound Marketing?
Why is Social Media an Important Part of Inbound Marketing? In the competitive realm of digital marketing, business owners are always looking for ways to cut through the noise. It takes a stand-out strategy to engage audiences and drive results. Among the wide variety of marketing methods, one tool stands as a linchpin in modern […]
Customer Journey Stages
How to Reach Your Audience at Each of the Customer Journey Stages When we think of the customer journey stages, most business owners are concerned with the last step the most: conversion. However, a solid marketing strategy should target your audience with intentional content at each point in the buyer’s journey. In a world where […]
How to Format Effective Email Marketing Newsletters
How to Format Effective Email Marketing Newsletters In an age when we’re constantly pummeled by advertisements online and in person, email marketing newsletters are one of the best ways to interact directly with your target audience and show them who you are and what you offer as a brand. They allow you to announce important […]
The Ultimate Marketing Checklist for 2024
The Ultimate Marketing Checklist for 2024 As the new year rolls in, it is the perfect time to take a deep dive into all aspects of marketing for your business. As you go through this complete marketing checklist for 2024, make notes of things you need to implement in the new year. Ultimately review how […]
The Benefits of Email Marketing
The Benefits of Email Marketing What it is, how it works, and why your business should utilize email marketing “You’ve got mail,” was once an exciting sound in the early days of the internet. In today’s world, our mail notifications are much more likely to stress us out, especially since the average person receives around […]
What Are the Different Parts of a Logo?
What Are the Different Parts of a Logo? A logo at first glance may seem deceptively simple, but there are many parts of a logo to consider during the design process. In today’s competitive business landscape, a well-designed logo serves as a visual representation of a company’s identity and values. At Riverworks, we understand the […]
Creating Our Positive Company Culture with Jackie Errico
Meet Our Owner – Jackie Errico Our fearless founder, Jackie Errico, has been devoted to creating a successful, positive company culture through Riverworks since 2006. Today, Jackie manages several client campaigns along with her content team, procuring great results through her strategic approach to online marketing and SEO. With her 16+ years of online marketing […]
Stay Positive — Brand Reputation Management
Brand Reputation Management A strong reputation isn’t just nice to have, it can greatly influence customer perception, purchase decisions, and even search engine rankings. At Riverworks Marketing, we provide comprehensive brand reputation management services that go beyond simply responding to online reviews. Understanding Brand Reputation Management Reputation management refers to the proactive efforts taken by […]
Employee Spotlight Blake Jones
Meet our director of web development For this month’s employee spotlight, we would like to highlight Blake Jones, the full-stack web developer leading our Web Development team. As early as 13, Blake was delving into the world of HTML and CSS, honing his skills in web development. Then, by the time he reached 15, he […]
Technical SEO is the Backbone of Any Website
The Backbone of Any Website—Technical SEO In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In layman’s terms, SEO is how digital […]